These principles include:

• Asset allocation*, which provides the foundation to managing portfolio risk and return potential
• Efficient Frontier** assessment of adequate compensation (return) for given level of risk
• Tax efficiency and asset location are critical
• Portfolio expenses must be scrutinized
• No single money management firm can be all things to all people

Our most important role is to be an objective advocate. Our goal is to control costs, be tax efficient and manage risk. This provides an effective way of helping achieve your financial goals.

*Asset allocation won’t guarantee a profit or ensure against a loss, but may help reduce risk and volatility in your portfolio. Diversification cannot eliminate the risk of investment.

**Efficient Frontier shows a set of asset allocations parameters which may provide an optimal balance between risk and return across a range of risk levels. The chart is used to derive risk and return points that represent the current and alternative asset allocations. There is no assurance that by assuming more risk a portfolio is guaranteed to achieve better results. Past performance does not guarantee future results.